About Us

Pure Seafood was established in 2011 with the aim of suppling the best quality fish and seafood to the public alongside its parent company, fish wholesaler – The Pure Oyster Company, established in 1907, and supplying fishmongers, pubs, restaurants and care homes for decades.

Here at Pure Seafood, we have kept the old-fashioned values from our 110+ year history in the seafood business but with a modern approach to the future with quality being at the forefront of everything we do.

We are a small family business with a friendly, enthusiastic team working hard to make your buying experience on our site an enjoyable and easy one.

All of our seafood is ethically and sustainably sourced from specialist suppliers. Every fish fillet and portion is prepared, packed and frozen by our parent company the moment it arrives from either the coast or farm ensuring it is of the finest quality. It really is fresher than fresh!